Camelot calls 20m ad review for Lotto game

Camelot Group is reviewing the 20m advertising business for its Lotto game, which is currently handled by Abbott Mead Vickers.BBDO. The agency is expected to repitch for the account, which it has handled since 2003, and will continue to work on its five other games.

Camelot Group is reviewing the £20m advertising business for its Lotto game, which is currently handled by Abbott Mead Vickers.BBDO. The agency is expected to repitch for the account, which it has handled since 2003, and will continue to work on its five other games.

The Lotto game, which is the main game that is played on Wednesday and Saturday nights, represents a majority of Camelot’s advertising spend. The review, which is being overseen by AAR, will be led by marketing director, Martin Pugh.

There has been speculation that Pugh would call a review of the company’s advertising account following his promotion to the executive board in November last year. It will not affect Camelot’s media planning and buying business, currently held by MPG and OMD.

The review comes as the company gears up for the start of the third National Lottery licence, beginning in February 2009.

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