The Isle of Wight Festival has signed up BT as its headline sponsor. The telecoms giant will use the deal to promote its range of voice, broadband and TV-on-demand product, BT Vision.
The deal with festival organisers SOLO is the first time BT has sponsored a music event. It will be promoting the partnership with a range of promotional campaigns, including giving away tickets to the sold-out event, which takes place in June.
Gavin Patterson, BT group managed director for consumer, says: “This is a proud first for BT. Being associated with an event like this reflects how BT has transformed as a business and become an established player in the world of multimedia entertainment.”
The festival has already confirmed that The Police, Kaiser Chiefs and Lily Allen will play at the two-day event.