Isle of Wight Festival signs BT as top sponsor

The Isle of Wight Festival has signed up BT as its headline sponsor. The telecoms giant will use the deal to promote its range of voice, broadband and TV-on-demand product, BT Vision.

The deal with festival organisers SOLO is the first time BT has sponsored a music event. It will be promoting the partnership with a range of promotional campaigns, including giving away tickets to the sold-out event, which takes place in June.

Gavin Patterson, BT group managed director for consumer, says: “This is a proud first for BT. Being associated with an event like this reflects how BT has transformed as a business and become an established player in the world of multimedia entertainment.”

The festival has already confirmed that The Police, Kaiser Chiefs and Lily Allen will play at the two-day event.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here