FSA launches 2m mortgage repayment campaign

The Financial Services Authority (FSA) is launching a 2m advertising campaign in a bid to help homeowners worried about meeting their mortgage repayments. It comes as the FSA publishes figures showing that one in five mortgage holders are concerned with meeting their repayments in the next year.

The Financial Services Authority (FSA) is launching a £2m advertising campaign in a bid to help homeowners worried about meeting their mortgage repayments. It comes as the FSA publishes figures showing that one in five mortgage holders are concerned with meeting their repayments in the next year.

The FSA survey has also found that a quarter of respondents said they did not have back-up plan in place if they fail to make their repayments.

The campaign aims to help consumers make “informed” financial decisions and find the right mortgage for them. It will focus on people whose fixed rate or discount deals come to an end this year; an estimated 1.4 million short-term fixed rate mortgages are due to end in 2008.

FSA director of financial capability, Chris Pond, says economic conditions are getting tougher, putting pressure on family finances. He adds: “As the UK’s financial watchdog we can help.”

The push will drive people to a “Stay in control of your mortgage” checklist published on its Moneymadeclear website, which sets out simple steps homeowners can take to manage their money and mortgage in difficult times.

The Moneymadeclear information service contributes to the FSA’s £90 million National Strategy for Financial Capability, which brings together the Government, financial services industry with the voluntary sector and consumer groups to pool money and advice. It aims to reach at least 10 million people by 2011.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here