KLM, the Dutch airline, has launched a carbon-offsetting programme for customers called CO2ZERO. It is endorsed by the World Wide Fund for Nature in the Netherlands.
The optional scheme is integrated into the airline’s booking and online check-in systems, and gives passengers the chance to offset the carbon emissions produced by their flight.
The airline says that all the money raised will be reinvested in “gold standard” renewable energy projects around the globe.
KLM signed a partnership with the Dutch arm of environmental charity WWF last year in a bid to develop its green credentials.
Johan van de Gronden, managing director of the WWF in the Netherlands, says: “We fully support this CO2 compensation service… it is a good idea to offer passengers this easy-to-use opportunity mitigating the impact on the environment.”
KLM president Peter Hartman says the tie-up with the WWF is an effort to “demonstrate that things can also be done differently in the airline industry”.
He adds: “Only through this harmonious interaction with our stakeholders it is possible to continue stepping forward towards a sustainable aviation”.