KLM launches CO2ZERO carbon-offsetting programme

KLM, the Dutch airline, has launched a carbon-offsetting programme for customers called CO2ZERO. It is endorsed by the World Wide Fund for Nature in the Netherlands.

The optional scheme is integrated into the airline’s booking and online check-in systems, and gives passengers the chance to offset the carbon emissions produced by their flight.

The airline says that all the money raised will be reinvested in “gold standard” renewable energy projects around the globe.

KLM signed a partnership with the Dutch arm of environmental charity WWF last year in a bid to develop its green credentials.

Johan van de Gronden, managing director of the WWF in the Netherlands, says: “We fully support this CO2 compensation service… it is a good idea to offer passengers this easy-to-use opportunity mitigating the impact on the environment.”

KLM president Peter Hartman says the tie-up with the WWF is an effort to “demonstrate that things can also be done differently in the airline industry”.

He adds: “Only through this harmonious interaction with our stakeholders it is possible to continue stepping forward towards a sustainable aviation”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here