Model Yasmin Le Bon has been made the face of House of Fraser, marking the first time that the department store chain has used a celebrity in its advertising.
Le Bon will appear in the retailer’s spring/summer campaign, which has been created by Hooper Galton and breaks on March 5. A review of the retailers advertising is due to start later this year and the incumbent is expected to repitch.
The campaign will include 96-sheet and 48-sheet posters, press and online. The ads show glossy shots of the model with statements such as: “I only came out for lipstick.”; “My favourite place in the world? My wardrobe”; “When the world is flat, I’ll buy sensible shoes.”
Matt Chambers, brand director at House of Fraser, says: “Yasmin Le Bon is one of the pre-eminent models of recent times, and the campaign taps into both her fashion credibility and timeless elegance.”