Yasmin Le bon becomes face of House of Fraser

Model Yasmin Le Bon has been made the face of House of Fraser, marking the first time that the department store chain has used a celebrity in its advertising.

Le Bon will appear in the retailer’s spring/summer campaign, which has been created by Hooper Galton and breaks on March 5. A review of the retailers advertising is due to start later this year and the incumbent is expected to repitch.

The campaign will include 96-sheet and 48-sheet posters, press and online. The ads show glossy shots of the model with statements such as: “I only came out for lipstick.”; “My favourite place in the world? My wardrobe”; “When the world is flat, I’ll buy sensible shoes.”

Matt Chambers, brand director at House of Fraser, says: “Yasmin Le Bon is one of the pre-eminent models of recent times, and the campaign taps into both her fashion credibility and timeless elegance.”