Virgin Trains to review marketing roster

Virgin Trains is reviewing its advertising, digital and direct marketing accounts following a restructure of its marketing department. RKCR/Y&R has held the advertising account for more than a decade, while Craik Jones and Glue London are incumbent on the direct and digital business.

A tender notice will be posted through ths Official Journal of the European Union (OJEU) shortly. The review will be led by sales and marketing director Sarah Copley. She was appointed to the role after the departure of Craig Inglis, now at John Lewis as head of brand communications.

Inglis left the train operating company after a decade in November last year following the loss of its Cross Country network to Arriva in July. Virgin now only holds the West Coast rail franchise.

A campaign created by RKCR featuring cowboys and Indians was referred to the Advertising Standards Authority in September 2006, but was cleared of complaint of being offensive.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here