ASA turns down requests to investigate Vauxhall ad

The latest Vauxhall campaign for the Meriva model, starring two “little dads”, has been reported to the advertising regulator for being “irresponsible”. The ad features the two young boys using a jack to lift up the front of the car.

The campaign, created by DDB London, shows the boys lifting the car and checking the wheels while the mother looks on.

The Advertising Standards Authority (ASA) will not be investigating the complaints because it says that the ad would not generally hold a strong appeal for children, and therefore it was unlikely to lead to emulation.

*The ASA has upheld complaints from Ryanair against rival easyJet for promoting its “lowest price guarantee.”

The ASA has ruled the easyJet ads are “misleading” because the budget airline had failed to prove that customers had been able to take up the offer. The ad showed an orange egg timer with the text: “Our best summer fares are disappearing fast. Prices from £19.99 single inc. taxes!”Ryanair complained that the ads were misleading because the terms and conditions that applied to the “lowest price guarantee” were too restrictive to enable comparisons with other flights.

The ASA has also upheld complaints against a press ad for the Saab BioPower range of cars over green claims. It says: “Bioethanol consumption does not significantly raise atmospheric levels of CO2.”

The ad, created by Lowe London, shows two parallel horseshoe prints and tyre marks and says: “More horsepower. And a smaller carbon footprint.”

The ad attracted three complaints and the ASA has ruled that the claim was not presented as a comparison with conventional petrol and was therefore likely to mislead.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here