The Audi Channel is launching an on-demand media player that will make all of its content available online.
The Volkswagen-owned marque’s dedicated television channel is also getting a new on-air identity as part of a wider revamp.
The IPTV (internet protocol television) platform has been developed by digital agency GT and will launch on March 17.
It will offer users further information at the end of the video. If the content is centred around a test drive, the video offers the user a link to request a brochure or test drive.
The new media player makes Audi Channel content available to a much wider audience and allows users to share videos. They will also be able to rate their favourite content, share it with friends and embed it on their blogs.
Meanwhile, Audi’s advertising agency Bartle Bogle Hegarty has produced a new white visual identity for the channel that will appear from this week.
The Audi Channel had kept a black theme since its launch in October 2005, but Audi launched a new white brand identity in November last year, and now the IPTV channel is following the main brand.
Audi digital communications manager Jan Redecke says: “The new channel identity is evolving with a refresh that makes it feel more grown up.”
The Audi Channel has been watched by 21 million people in 8 million homes since its launch. Just under half of those have ordered brochures, 35% have visited the website and 13% have booked a test drive.