FT.com in drive to attract students

Financial Times 2The Financial Times is launching a Facebook application in a bid to target a younger audience. It will launch today (March 6) and will offer students and graduates free subcriptions to FT.com.

The aim is to convert students into longer-term FT users, also allowing them to invite friends to take up the offer.

The free subscription will last one year and is worth £98.99. Students will then be able to renew the subscription up to four times. The company claims it is the first time a newspaper has offered a free subscription in this way.

It comes a week after the launch of the FT Telecoms, Media and Technology Executive Forum, a new social network aimed at executives in the media, telecoms and technology industries (MW.co.uk, February 25).

Ien Cheng, publisher and managing editor of FT.com, says: “There is an increasing demand from university and MBA students for access to the FT’s quality of insight and reporting and the new Facebook application will enable them to access that premium content for free.”

FT.com reported a 30% increase in monthly unique users last year 2007, with an average of 5.7 million, compared to 4.4 million in 2006.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here