Pizza Hut starts review after W&K resigns account

Pizza Hut is reviewing its 13m advertising business following Wieden & Kennedy’s decision to resign the account after three years. W&K says it is “not the right agency partner” for the brand moving forward.

Pizza Hut is reviewing its £13m advertising business following Wieden & Kennedy’s decision to resign the account after three years. W&K says it is “not the right agency partner” for the brand moving forward.

The agency won the business in February 2005 following a pitch against WCRS, Clemmow Hornby Inge (now CHI & Partners) and Bartle Bogle Hegarty. The account was previously handled by Abbott Mead Vickers.BBDO.

W&K has created various campaigns for the brand since being appointed, including the “Family Gold Spot” ad that ran before all U certificate films (MW June 14, 2007). But Pizza Hut was forced to deny rumours that it was reviewing the account in 2006 (MW February 16, 2006).

W&K was appointed by former Pizza Hut marketing director Martin Pugh, who he left soon after – subsequently joining Camelot – and was replaced by Hugh Wood. Before joining Pizza Hut, Wood worked at Procter & Gamble, Diageo and Burger King.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here