Mix-your-own muesli website launched

A website that allows consumers to mix and name their own muesli has launched this week. Start-up company Muddy Cook claims the site offers the “ultimate in product customisation”.

The Muddy Cook site has more than 85 organic ingredients that are free from preservatives and additives. Customers can also create a number for their muesli mix, which is printed on-pack.

Claire Lettice, the founding director of the company, launched the site after research found that 75% of muesli eaters are disappointed by the ingredients in their muesli.

She says that Muddy Cook aims to tap into the growing interest in health and well-being, but also in “everyday indulgence”. She adds that there is also a growing trend for consumers wanting “participation and co-creation” of products online, such as customised M&Ms in the US and personalised tea blends.

Muddy Cook has a “strict” ethical policy, preferring organic and fair trade products and it only uses recycled paper and card that is also fully recyclable.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here