ITV shows available on Bebo

ITV is poised to make its shows available through social networking site Bebo. The broadcaster is understood to be joining Bebo’s Open Media to generate interest in programming on its youth-oriented ITV2 digital channel.

Content channels will promote individual TV shows, initially from ITV2 but may be expanded to offer programmes from its flagship ITV1 channel.

Bebo users can become fans of the shows in order to be notified when new content goes online. Each ITV channel will feature content including blogs, galleries, clips, fan forums and polls. Users will also be able to embed the ITV1 video player into their profile.

The first ITV show to be made available will be Gossip Girl. This will be followed by ITV2 comedies including Keith Lemon, which features the Bo Selecta star Lee Francis.

ITV relaunched its own portal last summer and last week said it wanted to deliver £150m of annual internet revenues by 2010.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here