Ferrero is introducing a white chocolate version of its Kinder Bueno bar in the UK. The launch, aimed at women looking for a light chocolate treat, will be backed with a 1.5m marketing push.
It is thought Ferrero is looking to retain market share among women and is launching the bar in the UK following the huge marketing push Nestl頒owntree is poised to put behind the launch of Kit Kat Senses.
In what will be a key launch for Nestl鬠the company is committing 9m of marketing spend to the low-calorie version of Kit Kat. Pop group Girls Aloud has signed a deal to front a television, press and outdoor campaign for the snack, which has only 165 calories.
Kinder Bueno White is similar to the classic milk chocolate Bueno but with white chocolate coating around the hazelnut cream-filled wafer centre and meringue and cocoa pieces encrusted around the base.
The bar was initially launched in some European countries including Spain and Italy, as well as Australia and Singapore.
Ferrero has also added a new line to the Kinder Bueno range, intended to appeal to consumers making impulse buys over the Easter period. Kinder Bueno Eggs are chocolate wafer mini eggs with the same hazelnut cream filling as other Kinder Bueno products. Thirteen individually foil-wrapped eggs are bagged and retail at 1.99. The mini eggs are aimed at young adults, while the original Kinder Surprise eggs are presented as a treat for much younger children.