Global marketing director to increase Easynet presence

Internet service provider Easynet has appointed Mark Madden as its first global marketing director.

Madden has been tasked with leading the BSkyB-owned company’s global product management and marketing teams. He will also focus on pushing the brand’s global reputation.

“Easynet has been associated with small to medium size businesses,” says Madden. “But we have a massive pan-European and global presence. We are looking to push that message.”

Madden has also been briefed to explore opportunities arising from Easynet’s expansion into China and the US. ‘We need people to understand Easynet’s scale,” he adds.

Madden says that Easynet will not be focusing on mass market advertising, but on corporate customers. He says Easynet will be looking to be present at “keynote” events to create interest among corporate customers.

Easynet says one of Madden’s first priorities in his new role will be to launch the company’s high definition video conferencing solution.

Madden has 25 years experience in global managed services product management and operations. Madden was previously at BT Openreach and AT&T Global Services.

Easynet provides a range of internet connectivity and hosting services, from DSL access and routed ISDN lines to facility-managed servers and network operations. It also offers virtual private network services, providing direct access in eight European countries and through partners worldwide.

Easynet’s clients includeFord Motor Group, H&M, Navteq, and Thales Telecom. The company was acquired by BSkyB in early 2006.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here