New campaign – E.on

E.on makes energy visible

Energy giant e.on is launching a fully integrated national campaign to make energy more “visible” to consumers.

The through-the-line campaign, which was created by TBWA/London, will launch this Sunday (March 16) with a TV ad. The media planning and buying is through Initiative. It will use the tagline “See it and save” and will be followed by press, poster and online ads.

The 40and 30-second ads are based on the idea of making energy “visible” and feature consumers carrying clusters of light. The campaign aims to promote e.on’s Energy Challenge website, which claims it can save consumers up to £160 on their bills.

TBWA executive creative director Steve Henry says: “The idea is that e.on can help people understand how they use their energy better, so we show a guy walking around his house carrying a bundle of live energy – which he distributes or restores by his various actions.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here