BBC Worldwide is partnering with online auction site eBay to encourage people to recycle and reduce unnecessary waste. Under an affiliate partnership agreement the bbcgreen.com portal will run adverts encouraging consumers to buy “used only” goods from eBay.
BBC Worldwide, the commercial arm of the corporation, say this is a way to recycle and reduce unnecessary waste and the embedded energy of buying new products. BBCGreen.com was launched last month as a lifestyle portal offering consumers tips and advice on the environment.
During the development of the portal, BBC Worldwide’s editorial team worked with the Stockholm Environment Institute to build the “Action Plan” tool at the heart of the site.
The tool rates all the practical changes users can make to live more environmentally friendly by emissions, cost and difficulty. It allows users to customise the plan to select lifestyle changes that suit their daily life and budget.