Campaigners outraged over EFSAs refusal to ban food additives

Food campaigners are up in arms following the European Food Safety Authority (EFSA) ruling against Food Commission’s calls for a complete ban on food additives.

The call for a complete ban was made last week (mw.co.uk March 10) when the Food Commission identified Cadbury as having the most products that contain one or more of the seven food additives that contribute to increased hyperactivity in children. This includes products such as Cadbury CrËme Egg, which is coloured with Sunset Yellow (E110), one of the additives that the Action on Additives says should be banned from children’s food.

The EFSA says that the UK study provides limited evidence that the additives “had a small and statistically significant effect on activity and attention in some children selected from the general population.”

However, Anna Glayzer, coordinator of the Action on Additives campaign, says: “Where is the public interest in keeping these additives in our food? EFSA has backed up the FSA’s research which shows that these additives can have an affect on some children, but the limited nature of the study means that EFSA is unable to recommend robust action to remove them from our food and drink.

“The public should be aware that six of the seven tested additives are artificial colourings which are totally unnecessary ingredients in the first place. We do not need them in our food and we would urge the European Commission to pursue a ban. Further testing would cost millions and take years, and is simply not a viable option. In the meantime, the Action on Additives campaign calls on responsible food manufacturers to take steps to remove these food additives as soon they can.”

The UK list also includes 15 different products made by confectionery giant Haribo, but in Denmark, where Haribo is also widely sold, no artificial colours have been found by campaigners in their products. Glayzer adds: “This is further demonstration that these colourings are unnecessary. Manufacturers can remove them, but will not do so if they think they can get away with it.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here