The Army has launched a publicity campaign to encourage the public to show support for soldiers as part of a recruitment drive. The campaign comes days before the fifth anniversary of the Iraq invasion.
The recruitment campaign includes a website called “To the Best”, which will have stories about the kind of work done by the army. It has been created by Publicis.
To coincide with the launch, the Army commissioned an online survey of 1,000 people in January to discover more about attitudes to the military.
The Ministry of Defence is currently on the hunt for an integrated agency for its £5m direct marketing business. The brief covers the Army’s below-the-line recruitment campaigns and the new agency will be expected to produce customer relationship management, data analysis, and direct marketing campaigns. The incumbent on the business is Tequila.
The MoD is undergoing a root-and-brand review of its recruitment process after reports that the number of people leaving is growing while the number of people signing up is falling.