S&N UK widget cans offer pub quality home lager

Scottish & Newcastle (S&N) UK is launching its Fosters and Kronenbourg 1664 brands in widget cans, to offer pub quality lager at home. The move is the biggest innovation for both brands since they were first bought to the UK in the Seventies.

Scottish & Newcastle (S&N) UK is launching its Foster’s and Kronenbourg 1664 brands in widget cans, to offer “pub quality” lager at home. The move is the biggest innovation for both brands since they were first bought to the UK in the Seventies.

The famous widget cans were made popular by Diageo-owned Guinness, when it launched draught in cans in 1989. Since the late Eighties, many ale brands, including S&N’s John Smith’s Extra Smooth, have followed suit, but the launch of Foster’s and Kronenbourg 1664 widget cans is a first for the lager market.

On shelf from next month, the two launches will be supported by a £12m marketing and advertising campaign, including TV and outdoor.

Called Foster’s with “in-can Scuba” and Kronenbourg 1664 “with Dynamo Système” the new cans promise to deliver a “smoother serve from a chilled can”.

The move is also designed to attract a female audience to the otherwise declining lager market. The new cans will be available at a 15% premium to the regular Foster’s and Kronenbourg 1664.

A spokesman for S&N UK says: “Developed with a tailored size, shape and format, the floating widget inside the can, when opened chilled, will release smaller bubbles, creating a lively lager with a smoother taste.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here