Arriva Trains launches comic-style passenger safety campaign

Arriva Trains Wales is launching a comic book-inspired ad campaign to encourage people to think about passenger safety. It will break over the Easter weekend and will run “indefinitely”.

The integrated campaign uses three characters – SuperTwerp, Rush Gordon and Wander Women – which are based on the DC Comics superheroes. The ads depict the characters behaving badly and the impact of their anti-social behaviour on other passengers. It has been created by marketing services agency, Communique 360.

According to Arriva, over 100 accidents are reported at stations every year but it estimates that there are many incidents that go unreported. The train operator says drinking too much, rushing and parents not taking responsibility for children have been identified as they key reasons for accidents and these are the main focus of the campaign.

Vanessa Schotes, head of marketing at Arriva Trains Wales, says: “We wanted to created an impactful campaign that highlights the types of behaviour that lead to accidents.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here