Holiday Extras bolsters team of marketers

Leisure group Holiday Extras is ramping up its marketing efforts to take on rival online operators such as Lastminute.com.

The company is more than doubling the size of its ten-strong marketing team as it expands its product range and builds its website. It is currently hunting a head of e-commerce, the first of 12 appointments it hopes to make this year.

Holiday Extras was founded in 1983 and originally sold discounted airport parking primarily to travel agents. It says its aim now is to develop a “strong and recognisable online brand” selling a wider range of services.

The company has expanded its portfolio to cover hotel bookings, short breaks, theatre trips and theme park breaks through its play-and-stay.- co.uk and show-and-stay.- co.uk brands.

The Kent-based company, which underwent a management buyout in 2005, says it will overhaul its main brand this year and add new services to its portfolio. It is hoping to build a customer-facing presence rather than just selling through travel agencies.

This strategy will be overseen by the head of e-commerce, who has yet to be appointed, and the newly appointed marketing team.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here