IPC Media has promoted Anna Vercoe to group head of sponsorship and brand solutions for IPC Ignite, the magazine publisher’s men’s lifestyle and music division. Vercoe, who was previously sponsorship and brand solutions manager, has already taken over the role.
She will now be responsible for the division’s involvement in the RSVP consortium, which also includes GCap Media and Viacom Brand Solutions. She will also run the sponsorship and brand solutions project co-ordination team, responsible for creating bespoke ad content for advertisers.
Prior to joining Ignite in 2005, she was sponsorship and promotions account manager at EMAP Radio. At IPC she worked on cross-platform solutions for Nuts, NME, Loaded and Uncut. She also helped launch the WKD Nuts Football Awards.
Peter Edwards, IPC Ignite sponsorship and brand solutions director, says: “Leading Ignite’s role in the hugely successful RSVP consortium is one of the most challenging and creative advertising jobs around, working with highly demanding, cutting edge clients and media brands.”