Cadbury has revealed that the long-awaited follow up to its “gorilla” campaign will feature a team of “magical” racing trucks. The Dairy Milk ad, which has been created by Fallon, will break on March 29.
Airport Trucks, which is the second A Glass and a Half Production, shows a race between airport trucks, which have “pimped” themselves to show their real characters. It is understood that the ad features a “retro anthem” but Cadbury has yet to reveal the song.
The gorilla ad, which launched in the final of last year’s Big Brother, showed the animal drumming along to Phil Collin’s In the Air Tonight. It became a major online success with 5 million hits on YouTube.
Cadbury says that the new ad is designed to “put a smile on viewers faces”.