Cadbury reveals new Dairy Milk ad

Cadbury has revealed that the long-awaited follow up to its “gorilla” campaign will feature a team of “magical” racing trucks. The Dairy Milk ad, which has been created by Fallon, will break on March 29.

Airport Trucks, which is the second A Glass and a Half Production, shows a race between airport trucks, which have “pimped” themselves to show their real characters. It is understood that the ad features a “retro anthem” but Cadbury has yet to reveal the song.

The gorilla ad, which launched in the final of last year’s Big Brother, showed the animal drumming along to Phil Collin’s In the Air Tonight. It became a major online success with 5 million hits on YouTube.

Cadbury says that the new ad is designed to “put a smile on viewers faces”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here