Monetise, the digital media developer, has won the advertising sales contract for new gadget website, Megawhat.tv. The deal will cover video advertising and sponsorship of certain sections of the site.
The developer says that as well as standard pre-roll and post-roll video ads, brands will have the chance to sponsor the video sections of the site. This means a brand could sponsor a “how to” section, which could potentially include integrating its products into the content.
Megawhat.tv was set up by gadget website Pocket-lint.co.uk and branded content production company, Flawless Media. The site offers gadget reviews “straight from the box” and includes news, features, tips, tricks and opinions on the latest gadget technology. The site is live now, but will be officially launched next month.
Monetise was chosen to manage the advertising sales for social media application developer Slide in early March. Slide has created some of Facebook’s most popular applications such as Superpoke! and Top Friends.