Nokia is taking over seven 48-square-metre digital advertising sites at Heathrow’s Terminal 5. The Finnish mobile operator will use the cubes – dubbed the Nokia Tower – to promote its flagship store.
The sites, which run one end of the terminal to the other, are the only ones to be sold directly by BAA. The campaign will launch as the terminal opens on March 27.
Simon Ainslie, managing director of Nokia UK, says: “The sheer size and positioning and content will not only provide us with the perfect platform to communicate with Terminal 5’s passengers, but also entertain and enhance their stay.”
Nokia says the towers will use high-resolution LED technology “to reflect everyday life” and the company’s “Connecting People” strapline.
Terminal 5 cost £4.3bn to build and has 20,000 square meters of retail space over two floors. The development will increase the size of Heathrow’s retail portfolio by 50% and there are around 420 advertising sites in the building. Outdoor company JCDecaux Airport owns all the other sites and has also confirmed campaigns from Samsung and Visa.