Red Bull launches cola drink

Red Bull is entering the cola market with its first product launch outside of its flagship energy drink. Red Bull Simply Cola will be positioned as a premium and 100% natural cola.

The product will launch at the end of April and will be the only cola made with Kola nut and coca leaf. It will also have no preservatives, additives, phosphoric acid, artificial colouring or flavours.

It will be launched in the UK, Austria, Switzerland, Italy, Ireland, Russia, and the US. It will be available in on-trade and off-trade outlets in two sizes.

A marketing campaign to support the launch in the UK is expected in May or June and will be developed by its existing roster of agencies, Kastner & Partners and AMS Media Group.

Nigel Trood, Red Bull UK managing director, says: “During its initial launch period, Red Bull Simply Cola will be supported by above- and below-the-line campaigns. Following this, the new product will benefit from full integration into Red Bull’s brand marketing initiatives, sitting alongside Red Bull energy drink.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here