Bmibaby commercial chief leaves

Bmibaby commercial director David Hodge has left the airline to take up a new role as marketing director at spread betting and finance company, IG Group. He had been with the airline for more than four years.

He will now over see marketing across all IG Group’s brands, which include IG Index, IG Markets and extrabet.com. He will report directly to group chief executive Tim Howkins.

Bmibaby has appointed former MyTravelLite managing director Julian Carr as a replacement. Carr, who will take up his new role in May, joins from the International Air Transport Association (IATA) where he was head of marketing and new business development.

Hodge, a former Wilkinson Sword, Cadbury and Bulmers marketer, joined the airline as marketing director in late 2003 and was later promoted to commercial director after a restructure.

In 2005, he oversaw a media pitch for the entire Bmi group, which ended with the appointment of PHD to the account. He also reappointed Euro RSCG to the Bmibaby advertising account in the same year and negotiated the carrier’s sponsorship of ITV regional weather bulletins.

At Bulmers, Hodge worked on the Strongbow and Red Stripe brands before the company was acquired by Scottish & Newcastle in July 2003 and the marketing team was moved to London.

IG Group offers a variety of financial services including financial spread betting and operates in markets in the UK, Australia, Singapore and Europe.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here