Unilever is launching a campaign to promote the positive environmental impact of concentrated detergent Persil Small & Mighty, since its launch a year ago.
The ad, by Bartle Bogle Hegarty, says that Small & Mighty has saved over 100 tonnes of plastic, based on the 750ml container, using half the amount of packaging of the former 1.5l Persil dilute-liquid version. The figure is based on TNS data.
It continues the pop-up book theme it has used in previous ads. A child reads from the book, while the pages are turned by children’s hands.