John Lewis launches spring campaign

John Lewis is launching a spring TV campaign for the first time in three years. The ad, which has been created by Lowe London, will showcase its latest homeware range.

The ad is set on a theatre stage and features four people giving performances inspired by the John Lewis spring range. Each one focuses on a different product including a yellow parasol, a field of cushions and a variety of chandeliers. It has the strapline: “John Lewis. Set the stage for spring”.

Gill Barr, John Lewis marketing director, says: “The ad aims to give customers inspiration and help them see their home in a new light.”

It is the department store chain’s first TV ad since its £6.2m Christmas campaign, which was only the second time that John Lewis had used TV.

The campaign comes as John Lewis reported a strong performance over the Easter weekend. It says that weekly sales increased by 6.4% for the week ending March 22 with sales on Good Friday up by 29% and sales on Easter Monday up 33%.

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