Ad spend will rise by 3.2% in 2008, says report

Ad spend in the UK is to increase by 3.2% in 2008 despite the gloomy economic outlook, according to the Advertising Association’s (AA) Advertising Forecast. The report shows that spending is up from last year across most media.

The internet will continues to see the largest growth and spend is up by 21.3% from last year although this has led to a dip in spend on press advertising. National newspapers have seen a 1% drop in spend and regionals have seen a decline of 2%. Magazines have also taken a hit with consumer magazines seeing a 1.2% decline in spend and business-to-business titles reporting a 0.8% dip.

Outdoor and transport reported the highest increase outside of online with growth of 5% compared to 1.6% for cinema and 1.4% growth in radio. TV spend remained level with a slight increase of 0.8%. However, better-targeted e-mail ads and environmental issues drove spend on direct mail down by 2.5%.

The report, published today, also predicts the growth will continue to a rate of 3.3% in 2009. It researched and compiled by the World Advertising Research Centre (WARC).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here