Month: March 2008

Byron Review is set to instigate computer game regulation overhaul

Marketing Week

Radical changes in the way computer games are regulated could be ushered in on Thursday (March 27) when the Government unveils the Byron Review, a study of the impact of films and games on children. The report, by psychologist and TV presenter Dr Tanya Byron (pictured), is expected to result in an overhaul of the […]

Turf TV saga heads for court

Marketing Week

The long-running battle between bookmakers and Turf TV is heading for court after mediation talks broke down. A trial date of 28 April has been scheduled to settle claims of anti-competitiveness and collusion. It is understood that last ditch talks are scheduled for the first week in April but an out-of-court agreement is not expected […]

Cadbury reveals new Dairy Milk ad

Marketing Week

Cadbury has revealed that the long-awaited follow up to its “gorilla” campaign will feature a team of “magical” racing trucks. The Dairy Milk ad, which has been created by Fallon, will break on March 29. Airport Trucks, which is the second A Glass and a Half Production, shows a race between airport trucks, which have […]

Farr takes non-executive director role

Marketing Week

Chime Communications director Sue Farr is joining the board of marketing services group Motivcom as a non-executive director. Farr, chairman of Chime’s advertising and marketing services group, will advise on marketing and communications ahead of an expansion drive. The company, which provides incentive and motivation services for companies and their employees, is planning a new […]

Consumers may oppose plastic bag charges

Marketing Week

Consumers are opposed to a “nanny state” approach the use of plastic bags, according to research company, Ipsos Mori, and they may oppose legislation forcing retailers to charge for plastic shopping. The research, published today, found that 57% of the population agree that it is right for retailers to charge for bags but 52% feel […]

Visa drops Love Every Day ads

Marketing Week

Visa Europe is scrapping its “Love Every Day” positioning after just two years in favour of a more “irreverent” and “amusing” approach. It is being replaced with the line “Life flows better with Visa” on a pan-European advertising push. The campaign, which launches next week (March 24), shows a young man stranded in the desert […]

Newspaper websites lose readers

Marketing Week

Newspaper websites were all hit by month-on-month falls in online readership during February although Telegraph.co.uk and Guardian.co.uk recorded significant increases year-on-year, according to the latest Audit Bureau of Circulations Multi-Platform Report. Telegraph.co.uk rose 70.6% to 12.28 million year-on-year, while the market leader, Guardian.co.uk rose 42% to 19.5 million although both recorded marginal falls of less […]

NHS gets right to accept sponsorship

Marketing Week

Retailers such as Boots and Tesco or fast-food chains such as McDonald’s will be allowed to sponsor hospitals under new Government rules. The Patient Choice rules will come into force on April 1, when patients’ right to choose where to go for treatment is due to extended to include any hospital in England that can […]

Microsoft appoints Nintendo marketer as VP

Marketing Week

Microsoft has appointed former Nintendo marketer David Gosen as vice-president, strategic marketing of its Interactive Entertainment Business for Europe, Middle East and Africa. He joins on April 1. Gosen joins from mobile gaming company I-Player where was chief operating officer. He has a brief to growth the Xbox 360 across the region and will also […]

IPC promotes Vercoe to Ignite sponsorship head

Marketing Week

IPC Media has promoted Anna Vercoe to group head of sponsorship and brand solutions for IPC Ignite, the magazine publisher’s men’s lifestyle and music division. Vercoe, who was previously sponsorship and brand solutions manager, has already taken over the role. She will now be responsible for the division’s involvement in the RSVP consortium, which also […]

Bauer Radio appoints programming director to national brands head

Marketing Week

Bauer Radio has appointed Mark Story, managing director of programming, to the new role of managing director for national brands. The move comes just days after the company promoted Andria Vidler, managing director of Magic 105.4, to the top marketing role for Bauer Consumer Media, as revealed in Marketing Week. The company has also appointed […]

Orange launches ad-funded mobile internet

Marketing Week

Orange is launching an ad-funded content trial on its internet platform, Orange World. It is among the first mobile operators to offer content in return for users receiving advertising. Ford and Paramount Pictures are among the first advertisers to sign up to the service, which will offer users music for free or discounted rates. Their […]