Bombardier launches St George Day campaign

Wells Bombardier is launching a new advertising campaign as part of its St George’s Day Celebrations today (April 23). It will be include a major outdoor campaign across London, Birmingham and Liverpool.

The campaign, which has been created by Mustoes will push the beer brand’s English heritage and continues a ten year tradition of launching St George’s Day-themed campaigns. The media planning and buying has been handled by Equinox.

The outdoor and press campaign will be supported by numerous activities over the day, with 4,000 kits to be distributed in pubs. They will contain posters, hats, bunting and beer mats, along with £2m worth of tickets to English heritage sites.

The campaign ties in with an online poll the brand carried out earlier this month, asking people to vote for their favourite English icon. Winston Churchill scooped the award with a leading 52% share of votes.

Wells & Young’s Brewing Company is the UK’s largest privately owned brewery.