Different retains One NorthEast marketing work after review

Different, the Newcastle-based agency, has been reappointed by One NorthEast to handle its marketing programmes for the next three years. It retained the business following a statutory review.

The business is worth a £3.7m over the first year and will include developing the agency’s regional image and tourism marketing programmes. Different has been briefed to develop its “Passionate people, passionate places” creative work to further raise the profile of North East England both in the UK and internationally.

The agency will also develop strategies to support the business objectives of the region and position the North East as a location for innovative companies of all sizes.

As part of the same review, MediaVest has been appointed for media planning and buying and Sunderland-based Press Ahead will support national marketing with regional engagement programmes.