CONTACT The Courtyard Litte Braxted Hall Little Braxted Essex CM8 3EU Tel: 01376 509092Fax: 01376 516804Email: info@totalmerchandise.co.ukwww.totalmerchandise.co.uk COMPANY DESCRIPTION We are one of the leading companies in the UK for supplying printed promotional business gifts to Exhibition Organisers, large blue chip companies and locally run businesses and charities. Whether your needs are for pens and […]
Lastminute.com has signed a deal with Center Parcs to become the first online travel agency to sell breaks at the resorts. Previously, stays at Center Parcs’ four UK villages in Cumbria, Nottinghamshire, Suffollk and Wiltshire could only be booked online direct with the company.
What are the pros and cons of arranging an all-action, survivor-type weekend, rather than sticking to a more traditional day out? By James Luckhurst Somewhere in the Welsh mountains a team of IT professionals are putting themselves through a cold, wet and uncomfortable day’s trek. Further north, in the late winter snow near Aviemore, half […]
Companies are beginning to appreciate the time and skill that goes into organising events for increasingly sophisticated audiences. By Ian Whiteling
What makes an event truly memorable? Leading marketers were asked about the most successful events they have organised and attended. By James Luckhurst Imagine asking 80 people to an outdoor event in November. Taking a bit of a gamble? Probably. That’s what marketing consultant Josie Jordan could be forgiven for thinking as she stuffed envelopes […]
Corporate hospitality means different things to different people and, at Sodexo Prestige, we have come across most of them. A few people I meet see it as worthwhile, but essentially a jolly. For the overwhelming majority, however, it is an essential element of the marketing communications mix, used strategically to build strengthen relationships, raise a […]
Todays corporate hospitality events may not be flowing with champagne, but they are more exciting and innovative than ever before, as organisers are determined to get maximum value from their budgets. They can now choose from a stunning array of venues, sporting and entertainment packages, and unusual team-building ideas that offer the wow factor without being extravagant.
BBC director of future media and technology Ashley Highfield is leaving the corporation to become chief executive of “Project Kangaroo”, the joint on-demand venture from BBC Worldwide, ITV and Channel 4. Highfield, who joined the BBC eight years ago, was behind the development of its iPlayer service, which launched at Christmas and is available via […]
Camelot Group is launching a new 3.5m television advertising campaign for Lotto. The push will unveil the new strapline “Who’s Next?” created by Abbott Mead Vickers.BBDO.
Retailer Bhs is rumoured to be looking for a buyer to help owner Sir Philip Green to focus on his expanding TopShop business. The speculation comes just days after the retail entrepreneur warned of fall in profits at Bhs while predicting of a “slow pain” for the retail sector. Reports also add that retailers such […]
Marketers are cutting their budgets for the second consecutive quarter indicating that business confidence has fallen yet further amid global economic uncertainty, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA). The first quarter report also reveals budget setting for the rest of 2008 has also been downgraded. Weaker than […]
Unilever is launching a digital channel for its Dove brand to signal a new approach to Dove’s Campaign for Real Beauty. The Dove Digital Channel has been created to provide a dedicated digital presence, which is intended to expand the brand’s interaction with its consumers. Unilever says the channel will be a “unified worldwide digital […]
Pernod Ricard is launching its first responsible drinking campaign. It will challenge drinkers to accept responsibility for their choices and confront their own drinking behaviours. The “Accept Responsibility” press and online campaign will initially target binge drinkers. The campaign will be rolled out in three phases over the next twelve months. After the first phase […]
A new London freesheet that aims to serve travellers on the Northern Line has launched today (April 11). The Other Side says that it will target a more “culturally aware and Web 2.0” audience than rivals thelondonpaper and London Lite. The paper is also launching an online community with online solutions company Webjam, which will […]
Hi-Tec global marketing director Tony Linford is leaving the company to become managing director of women’s footwear company Van Dal. Linford will kick off a review the brand’s positioning when he joins on May 12. Linford leaves Hi-Tec after four years where he led the repositioning of the sports shoe brand with a new corporate […]