Month: May 2008

E.on poaches Abbey marketing chief

E.on, the utility provider, has poached Abbey marketer Jeremy Davies (pictured) as director of brand and communications. It is not clear when he will take up the role. He will replace Helen Merrick, who confirmed she would not be returning from maternity leave in April (MW April 19). He will take over from Gary Peplar, […]

Online advertising up 40% in Europe

Online advertising in Europe grew by 40% year-on-year in 2007, according to a report from the Interactive Advertising Bureau Europe (IABE). The
market value has increased to 11.2bn (8.8bn) last year up from 7.2bn (5.7bn) in 2006.

The market is c…

Racing UK’s birthday freebie

Racing UK, the satellite horseracing channel, is celebrating its fourth birthday by broadcasting free-to-air this weekend. It will start at 8am on Saturday May 30 and end at 6am on Monday. The move will increase the channel’s audience reach from 3 million to 10 million over the period. Viewers will be able to tune into […]

BP signs up brand ambassador

Motoring journalist Quentin Willson has signed up as a brand ambassador for BP’s Castrol Oil range. His first task is to front a £3m campaign to educate drivers about motor oil. The Right Oil for Your Car campaign, which has been created by Ogilvy Advertising, which is designed to teach drivers about the importance of […]

Barclaycard marketing chief promoted

Barclays has promoted Barclaycard chief marketing officer Elizabeth Chambers to oversee the UK retail bank marketing. Her new role as chief marketing officer for Barclays Global Retail and Commercial Banking follows a series of changes at the bank. It also follows changes at Barclays’ marketing teams following the departure of group brand and UK banking […]

Who will regulate the financial regulators?

Its remarkable how stupid intelligent people can be sometimes. Did Sharon Stone (attested IQ 154) really believe she was emoting in a vacuum about Chinese oppression in Tibet at the Cannes Film Festival? If so, Christian Dior firing her as brand ambassador will have brought her back to reality with a bump.

Silverjet suspends flights due to funding crisis

Silverjet, the business-class-only airline, has suspended all flights after failing to secure new funding. The last service was a flight from Dubai to London today. The airline, which launched in January 2007, has failed find £12.7m in necessary funding. It comes a week after shares in the company were suspended after Viceroy Holdings, a United […]

Ofgem launches cheaper fuel programme for poorer households

Energy regulator Ofgem has unveiled plans to help the poorest households get cheaper power despite soaring energy prices. It will publish its Fuel Poverty Action Programme today. It will announce plans for the Department of Work and Pensions (DWP) looks at new legislation to allow more data to be shared between the Government and energy […]

Xfm launches outdoor campaign to support All Day Breakfast gigs

Xfm, the GCap Media-owned alternative radio station, is launching an outdoor campaign to support its eight All Day Breakfast gigs that take place over 24 hours across London. The campaign, which will break on June 2, stars Alex Zane working in a greasy spoon caf». The gigs, which include Paul Weller and Primal Scream, take […]

Baileys launches ’over-ice’ summer campaign

Baileys, the Diageo-owned cream liqueur, is being positioned as a summer drink that can be served over ice for the first time. It is the first time the drink is being heavily marketed over the summer months, with previous activity centred around its credentials as a Christmas tipple. Diageo is also introducing a new, taller […]

Radio station LBC 97.3 signs IBM sponsorship deal

LBC 97.3, the Global Radio-owned talk station, has signed a deal with IT giant IBM to target businesses. It will include sponsorship, promotions and a series of podcasts. The deal, which has been created with Mindshare, will launch on Monday (June 2) on the Nick Ferrari breakfast show with a competition to win tickets to […]

EHS Brann scoops 75m anti-obesity DM work

The Department of Health has appointed EHS Brann to handle the DM component of its £75m anti-obesity brief. The agency won out in a pitch against Craik Jones Watson Mitchell Voelkel, Tullo Marshall Warren and Partners Andrews Aldridge. The appointment caps off the DoH’s search for a direct marketing, advertising and media agency to drive […]

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