Euro RSCG gains brief

jagJaguar has awarded Euro RSCG Luxe the account following a competitive pitch, charging the agency with overhauling its global website.

The move means that the agency, previously named Euro RSCG Fuel, has exp-anded its hold on the business after winning the global advertising account for Jag-uar in 2005.

It has won following a pitch held earlier this month against the incumbent, Global Beach and Haymarket Media Group, which publishes a customer publication for the car brand. Jaguar has worked with Global Beach for over ten years. Last year the digital agency created a microsite to support the launch of Jaguar’s luxury sports car XF.

Nick Dutton, managing director of Euro RSCG Luxe adds that with digital now at the “heart of the car buying process”, it will be creating a new website that will hope to connect with consumers in a new way.

“Jaguar is being Jaguar again. Its new product range is providing it with a new sense of momentum. This is the chance for it to do its magic in the digital space,” Dutton says.

The agency was hired to oversee Jaguar’s advertising over two and a half years ago, at a time when the Ford-owned marque was feeling the pinch of declining sales and the disappointing launch of X-type in 2000 (MW October 20, 2005). It launched an ad campaign with a new “Gorgeous” strapline aimed at reinforcing Jaguar’s luxury credentials.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here