Galaxy aims for a wider audience

Global Radio has unveiled its new branding and logo for the Galaxy network, which aims to appeal to a wider audience

Global Radio has unveiled its new branding and logo for the Galaxy network, which aims to appeal to a wider audience.

The logo, which has been developed by Creative Spark, features the strapline, “Love Music” below the Galaxy logo. It aims to work at both a local and national level.

The Love Music positioning aims to show the network’s “ongoing commitment” to bringing audiences together through music (MW April 10). It is also launching a website that will allow listeners to rate music as well as to listen to what was last on air.

The network says it will have a new programme line-up, which includes news shows on Friday and Saturday nights.

The changes are being led by Global marketing director Nicola Thomson, who joined the brand in February from Bauer radio.

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