Iconic covers promote Smooth

new%20campaign%3A%20blondieDye Holloway Murray has created a campaign for Smooth Radio Network, highlighting the “variety” of music on its six stations. It is the agency’s first work for the station.

The campaign, which launches on May 5, consists of TV, outdoor and press advertising. The ad features iconic album covers from the last 50 years masking parts of people’s bodies, an online craze known as “sleeve facing”. It will feature artists such as Blondie and the Beach Boys.

Dye Holloway Murray managing partner Jorian Murray says: “We know the people we want to target with this campaign cherish their album collections, so this idea is the perfect way of representing the eclectic range of the Smooth play list and connecting with our audience.”

A television campaign for Smooth Radio is due to launch in September.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here