Rik Mayall and Tony Robinson voice germs for Domestos campaign

Comedians Rik Mayall and Tony Robinson star as animated germs in battle with Domestos in the latest campaign for its Zero Limescale toilet cleaner.

The campaign, created by Lowe London, aims to highlight that toilets are a “fortress” for germs and show that a strong toilet cleaner is needed. Domestos Zero Limescale claims to remove all limescale because it is three times thicker than other toilet cleaners.

The ad shows two animated germs, the Emperor voiced by Mayall and his Sidekick, played by Robinson, who are commanding the “germ forces” in the limescale of the toilet. The Sidekick becomes alarmed about the “extremley thick liquid” that is destroying their army but the Emperor believes their lair is untouchable. They are both obliterated by the cleaner.

The ad, which breaks this week, has the strapline “So thick it works below the water line – Domestos Zero Limescale”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here