Johnson slashes ad spend to pay for community cops

New London mayor Boris Johnson is to slice advertising budgets for the Greater London Authority, including the Metropolitan Police and the Transport for London (TfL), to fund the extra community police officers he promised in his election manifesto.

It is not thought that the move will start any agency reviews, but it will mean fewer high profile advertising campaigns, such as the Met Police’s Operation Trident, which aim to fight gun crime and is created by Miles Calcraft Briginshaw Duffy.

The move to curb ad­vertising spend will also lead to less publicity for schemes such as the congestion charge, recycling and anti-drugs drives than under former mayor Ken Livingstone.

In the past, the Conserv­ative Party has criticised the “excessive use of public spending” on such campaigns.

It is not clear how the slashing of the GLA’s estimated £2m advertising spend will fund the extra 440 police community support officers John­son has pledged to pat­rol bus­es and Tube stations.

The roster agencies for GLA include Farm Communications, Spirit Advertising and WCRS. MCBD handles the advertising for the Met Police, the budgets for which are allocated by the London mayor, according to a GLA spokeswoman.

Unlike Livingstone, Johnson has decided to exercise his right as London mayor to chair the Metropolitan Police Authority.

The new mayor has al­ready met Met Police commissioner Sir Ian Blair to discuss his plans.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here