Cauldron overhauls its meat-free product range

Cauldron%20foodCauldron, the vegetarian and organic foods brand, is relaunching its range of meat-free products with an overhaul of its logo and packaging.

The redesign, created by brand agency BrandOpus, has reduced packaging across the portfolio by 10% and aims to make it more open. The products are now on clear trays so consumers can see them before purchase.

The packaging shows a plant, featuring the product’s key ingredients, growing out of the Cauldron logo. The nutrition labelling has also been moved to the front of the pack. The range will be rolled out across stores from May 20.

Paul Taylor, creative partner at BrandOpus says “we wanted to reflect Cauldron’s personality and give it a more distinctive presence on shelf.”

Pam Pines, marketing controller at Cauldron, says the redesign is to “help us establish the brand and contribute to new product development.”

Cauldron Foods makes a range of chilled and frozen meat-free products such as burgers, sausages, vegetable pâtés and roasts, snacks, and several flavoured varieties of tofu. Its products include spinach & ricotta falafel bites, organic marinated tofu pieces and feta and roasted vegetable pâté.

Cauldron was founded in 1981 and was originally stocked in small health-food shops. Today, the company supplies major supermarket chains throughout the UK with vegetarian food products. Premier Foods acquired Cauldron in 2005 for £24.2m.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here