Chief marketer quits enlarged Macmillan

Macmillan Cancer Support chief marketer Kate Shanley has resigned after just two months with the charity. It is not known if she has a job to go to.

Shanley joined the charity in March after Macmillian merged with Cancerbackup, where she was top marketer. She took over the new marketing role at the enlarged charity.

Macmillian is looking for a new marketing director to report to joint directors of external affairs Lynda Thomas and Hilary Cross.

Macmillan and Cancerbackup announced the merger in January this year. The charities claimed the effect would be to increase the information services available to cancer patients, their families and carers. Shanley had planned to implement a more “integrated” approach to marketing for the charity, with a specific interest in fundraising.

Before joining Cancerbackup, Shanley was head of individual giving at Help the Aged, where she worked on its “we will” rebranding exercise.

Macmillian is seeking brands to get involved with its World’s Biggest Coffee Morning. The charity has appointed partnership agency, Cocktail Marketing, to forge retail partnerships with high-profile high street retailers. The event is the third-largest fundraising event in the UK charity sector, after the BBC’s Children in Need and Comic Relief.

Macmillan develops and provides a range of medical, practical, emotional and financial services for cancer patients and their families. Prior to the merger, Cancerbackup was a specialist cancer information charity.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here