Digitas wins 2m Game Group digital work

Digitas has won the 2m digital account for computer games retailer Game. It follows a pitch against three undisclosed agencies and incumbent Twentysix London.

Game%20shop%20logoDigitas has won the £2m digital account for computer games retailer Game. It follows a pitch against three undisclosed agencies and incumbent Twentysix London.

The appointment comes as Game prepares to start a review of its advertising business. The retailer is conducting consumer research ahead of calling a review, which will be handled by the AAR. It hopes to appoint an agency to the separate £1.5m advertising account by July.

Digitas is working on an overhaul of the retailer’s portfolio of websites, including game.co.uk, its e-commerce site, and Australian, Spanish, Portuguese, French and Scandinavian portals. It will also develop an online communications strategy for the company to build sales.

The Game Group operates over 400 stores in the UK and Ireland, with concess-ions in Debenhams, Hamley’s, Selfridges and Fenwick.

The company is planning a European expansion drive this year and is looking to open more stores in the UK, Spain and Sweden.

The group’s turnover rose to £1.49bn from £801m for the year to the end of January 2008. Its operating profit was up to £75.2m from £33m a year ago, with growth mostly driven by software sales.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here