IPM, the poster company, has won the £2m out-of-home planning and buying contract for integrated agency Golley Slater. It pitched against Posterscope and incumbent Kinetic to win the business.
IPM will now handle the out-of-home advertising for all the agency’s clients, including COI Army recruitment, Mitsubishi cars and Welsh Beef.
IPM already manages the out-of-home media planning and buying for Initiative, Universal McCann, Media By Design and Cheil.
In February, it signed a deal with the Jordon Tourism Board to handle its £1m planning and buying account without a pitch (MW February 14).
The organisation, which had never previously used outdoor, aimed to reach a more “mature” audience.
Kinetic, which lost the Golley Slater account, recently retained BA’s £23m advertising account after an audit (MW April 17).
The agency is in heavy competition with Posterscope and IPM, and poached Posterscope’s £3.6m Apple business in January this year.
Kinetic handles the outdoor planning and buying for WPP Group agencies MindShare and Mediaedge:cia.