LOreal aims for children with Ambre Solaire sun protection awareness campaign

L’Oreal Garnier is launching a TV campaign for suncare brand Ambre Solaire that aims to teach children to protect themselves from the sun. It is based on the “Wrap, Splat and Hat” primary school campaign that ran last year.

The school campaign, which was created by National Schools Partnership, aimed to increase the number of children wearing sun protection at school by creating three steps to follow – “Wrap, Splat and Hat”. It encourages children to wrap up with a shirt, splat on some sun screen and put on a wide brimmed hate. It was part of “Schools Sun Protection Week”, which targeted more than 500,000 pupils and their families.

The schools partnership agency is running the campaign again this year in over 4,000 schools with 1 million children taking part. It will run alongside the TV work and in-store promotions.

Mark Fawcett, chief executive of the National Schools Partnership, says: “The results from the last year showed a huge increase in awareness of sun safety amongst children and their parents and this year’s campaign will allow the programme to reach an even wider audience.

The UK has a higher rate of skin cancer than Australia and there is low awareness among British children about applying sun protection.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here