L’Oreal Garnier is launching a TV campaign for suncare brand Ambre Solaire that aims to teach children to protect themselves from the sun. It is based on the “Wrap, Splat and Hat” primary school campaign that ran last year.
The school campaign, which was created by National Schools Partnership, aimed to increase the number of children wearing sun protection at school by creating three steps to follow – “Wrap, Splat and Hat”. It encourages children to wrap up with a shirt, splat on some sun screen and put on a wide brimmed hate. It was part of “Schools Sun Protection Week”, which targeted more than 500,000 pupils and their families.
The schools partnership agency is running the campaign again this year in over 4,000 schools with 1 million children taking part. It will run alongside the TV work and in-store promotions.
Mark Fawcett, chief executive of the National Schools Partnership, says: “The results from the last year showed a huge increase in awareness of sun safety amongst children and their parents and this year’s campaign will allow the programme to reach an even wider audience.
The UK has a higher rate of skin cancer than Australia and there is low awareness among British children about applying sun protection.