QPR FC seeks Euro sponsors in brand repositioning move

Queens%20Park%20Rangers%20FCQueens Park Rangers Football Club is seeking large, European backers as part of a restructure of its sponsorship strategy. The move is part of a wider repositioning by new owners Flavio Briatore and Bernie Ecclestone.

The club’s existing deals with Car Giant, Le Coq Sportif and Sellotape all ended with the final game of the Championship season last weekend. Sellotape will continue to have a relationship with the club by supporting QPR’s community scheme.

Chairman Flavio Briatore, who took control of QPR last November, also unveiled a new club crest for the West London team. The redesigned crest is intended to herald a new era for Queens Park Rangers, as it attempts to put its troubled past behind it.

QPR’s new owners are hoping to attract European sponsors to generate greater income.

At the end of March, the club announced it had signed a five-year deal worth £20m with Italian firm Lotto Sport Italia as kit manufacturer. The deal is one of the most lucrative in Championship history.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here