Beckham becomes face of health food range

David Beckham has been signed as the face of a range of family focused health supplements and foods, GO3, launching in the US this week. The brand has been created by branding agency Smith & Milton and is expected to launch in the UK “soon”.

The agency has created a logo and packaging for the Omega-3 fish oil supplements and used Beckham’s image in the packaging. It will gradually be adding further products to the range.

Smith & Milton says its brief was to create a brand to appeal specifically to families across a range of different products. The GO3 logo was launched in the US yesterday (May 8) but no specific date has given for the UK launch.

London-based Smith & Milton was founded by Jay Smith and Howard Milton in 1980. Its clients include the Department of Health, Morrisons, Coca-Cola, Legal & General and Disney. GO3 is an associated company of frozen meals producer Findus.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here