Microsoft launches Messenger TV

Microsoft has launched Messenger TV, an application which allows users to share and watch premium MSN video content via Windows Live Messenger. It says the new service, launched today (May 12), will offer a range of new opportunities for advertisers.

It will offer premium content from companies such as MTV and BBC iPlayer and users will be able to share videos with a friend, view them simultaneously and chat while it plays. Microsoft has also signed UK deals with EMI and Channel 4 to offer content including music videos and clips from TV shows.

Channel 4 will provide a range of clips of up to four minutes in length from more than 20 shows. These shows will include Peep Show, How to Look Good Naked, Bremner Bird and Fortune, Property Ladder, Father Ted, Shipwrecked, Skins, Shameless and Ramsay’s Kitchen Nightmares.

Island Records will be the first UK advertiser on the service, launching a six week campaign to promote The Fratelli’s new album “Here We Stand.” The campaign will include a sponsorship logo, a pre roll video and ad banners.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here