Sportingbet chief loses job as it slims London office

Sportingbet is making number of redundancies at its London headquarters after transferring operations to Guernsey and Dublin. The first casualty is chief operating officer, Dave Hobday.

The online betting operator says that after a period of “bedding in” at its new operational headquarters in Guernsey and Dublin, it has now entered a final phase of strategic downsizing, concentrated on its London office. It is understood a further twenty staff may be affected.

Hobday, an ex-Procter & Gamble marketer, joined the company over two years ago, prior to a US clampdown on internet gambling in November 2006. The ban forced a number of UK gaming companies to withdraw from the US and caused Sportingbet to lose 95% of its income virtually overnight. The EU has launched an investigation into the US ban after betting operators complained it infringed international trade rules (MW March 20).

Since the ban came into force, Hobday has led a company restructure developing a European-facing operation. In February, he appointed Orange marketer Ed Luck as European marketing director as the company sought to develop its mass-market proposition by segmenting its marketing approach (MW February 7).

Sportingbet says that now its new facilities in Guernsey and Dublin are operating successfully, it has decided there is “no longer a requirement” for a chief operating officer. Hobday has also resigned from the board of the company with immediate effect.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here